Answers to Frequently Asked Questions
What are advertising specialties? Any time you see an item imprinted with a company name, slogan or logo on it, you're looking at an advertising specialty! And for businesses and organizations, the best part is that your information is seen again and again and again. Adding promotional products to your marketing mix is a smart way to get your message noticed and keep your name in the spotlight. Contact Paragon for all
your imprinted advertising specialty needs!

Why would I choose promotional products to advertise my business? Promotional Products are tangible items that should be a part of your marketing mix. Unlike advertising such as TV, radio or newspapers, promotional products are a wonderful way to advertise because your message will be seen for long periods of time.

What is Camera-Ready Artwork? Artwork printed on paper that is clean, crisp, black and white, and production ready, with no touch-up or changes required. Multi-color imprints require color-separated artwork with registration marks. When using screens, please supply a separate solid overlay (not screened) and specify the percentage of the color to be used. We reserve the right to determine what is and is not camera ready.

What is Not Camera-Ready Artwork? Unfortunately, we cannot consider photocopies, business cards, faxes, letterhead or other imprinted products to be camera-ready artwork. We can quote most jobs by using such artwork, but not for production art. Our factories art departments can work from these items to create your finished artwork at an hourly cost. Minor changes will be made at no charge.

What are your Digital Artwork requirements? Depending on the manufacturer, artwork could be provided in a variety of formats. At Paragon, we will help you prepare your artwork to fit the requrements of the chosen manufacturer, so that your order can be processed speedily and without additional artwork charges. Typical digital artwork can be created and saved with Adobe Photoshop, CorelDraw!, Adobe Illustrator and like programs and are saved as layered images or in EPS or comparable format. Accepted disk formats include: zipped files, USB jump drives, CDR or CDRW (IBM or Macintosh), and E-mail.

What are your Font Requirements? All artwork, whether sent on disk or by E-mail, must include all fonts used. It is very important that we receive all fonts used in the creation of your artwork to insure proper translation, as fonts may change during the transmission and translation process.

What computer systems do you use? - Most manufacturers we work with have compatiblity for both Macintosh and IBM platforms, however, the bulk of your artwork would be preferred in an IBM format. We will assist in making your artwork ready for production.

How can I send you artwork? - By mail on floppy disk or CD-ROM, or by e-mail. If sending files via e-mail, attach your artwork file and all fonts used to create that artwork. If possible, please keep file sizes under 3-megabytes total for all attached files. Once again, if submitting your artwork via e-mail, it is best if you can fax us a copy of your finished art, as well as the fonts used, to confirm that what we have received is truly what you would like to have printed.