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Type of Promotion:
Commemorate Event Product(s) Used: Christmas Ornaments Method(s) Applied:
Special Event Giveaways A show to help members increase holiday sales was designed. To remind them of the event, the company sent painted aluminum Christmas ornaments featuring the event's logo, date and location.
Type of Promotion: Inform or Educate Product(s) Used: Lunch Bags, Coolers, Flying Discs Method(s) Applied:
Special Event Giveaways Francis & Lusky Co. wanted to educate employees on its Total Quality program via a theme called "Stretch -- No Limits," designed to encourage them to reach beyond expectations and perceived limitations. All employees were invited to a "Stretch-O-Rama" party. Every associate received an imprinted lunch bag and cooler as well as Stretch-O-Rama passports, which were stamped every time they played a series of carnival-like games reprsenting Total Quality themes. Prizes included logoed flying discs, sunglasses, lip balm, plush giraffes, stadium cushions, beach balls, towels and magnets. Afterwards, employees could enter their completed passports for a drawing for a chaffeur-driven dinner out or hot-air balloon ride. The party resulted in most employees expressing a more positive attitude.
Type of Promotion: Build Employee Morale Product(s) Used: Wooden Cases Method(s) Applied: Awards, Direct Mail, Executive Gift Theme(s):
"Recognition" American Airlines wanted to recognize its executives when they achieved specific goals within the company. To do so, the airline used custom solid wood stationery cases, by Enhanced Presentations (asi 52489), as awards to mark these individual achievements. The cases were mailed to each recipient. The airline has repeated the order for this ongoing program.
Type of Promotion: Motivate Employees Product(s) Used: Card Holder/Retractor Method(s) Applied:
Internal Distribution Due to some recent thefts in the area, a company installed a new security system that required each employee to carry a photo name badge with a magnetic strip. Unfortunately, the new directive worried employees; many were afraid they would lose the badges or forget to bring them in. To promote the change as a positive thing and encourage employees to feel good about it, the firm distributed a cardholder/retractor. The products consisted of a compact, lightweight device that could be clipped or pinned to the wearer's clothing. The device held a photo ID badge or other card on a tiny, precision, spring-loaded reel attached to a 24-inch nylon cord. Since it was retractable, the wearer could swipe the card through the security device without having to take off the unit, which helped prevent loss.
Type of Promotion: Motivate Employees Product(s) Used: Key Chains, Pens, Buttons Method(s) Applied:
Contest, Internal Distribution Burdened by the cost of 295,000 pounds of scrap paper every month, the advertiser created a three-month program, using the "Scrap Smuggler" character as the theme. Brochures and buttons with theme graphics were given to employees to introduce the program. Names of employees were drawn every day. If employees whose names were drawn were wearing buttons, they were given a flashlight key chain (copy: I'm Searching For The Scrap Smuggler). They also received a key to try to open the "Scrap Box" and win a gift. "Sock The Scrap Smuggler" suggestion cards were distributed and those who submitted winning suggestions received gifts. Employees could redeem their gifts or gamble on winning one of twice the value by maintaining scrap reduction habits for another three-month period. A ballpoint pen given to personnel in the advertiser's three plants helped reinforce the message in the second three-month phase of the program. Scrap paper over the six-month period was reduced 3.5 percent for an estimated savings of $111,000, according to the personnel manager.
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