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Type of Promotion:
Improve Client/Customer Relations Product(s) Used: Mugs Method(s) Applied:
Promotional Distribution The objective was to communicate to customers that their business was appreciated. Each time a customer came to have repairs or service performed on their vehicle, a Cargo Cup (Automobile Coffee Mug) was placed in the vehicle just before the customer's vehicle was delivered. The mug had the company logo, address and phone number imprinted on it, as well as a "Thank You" message. Also, a 24 hour wrecker service number was included in the imprint for possible future use. As a result, there was a noticeable percentage increase in customers during the promotion period, and "word of mouth" benefit regarding the "little extra" effort give by the repair business.
Type of Promotion: Appreciation/Thank You Product(s) Used: Telephones Method(s) Applied:
Thank-You Gifts When a local television station completed a very successful fund-raising telethon, it wanted to thank those members who worked the phones for over 24 hours. As mementos of the occasion, the station distributed telephones, with unique designs sure to remind the recipients of the station during their daily use. The telephones were brilliantly colored, and represented an assortment of odd and unusual shapes, including milk cartons, bottles, cucumbers, bananas and cans. All the phones featured push-button dialing and easily plugged into any standard phone jack, making them ready to use in a matter of seconds.
Type of Promotion: Appreciation/Thank You Product(s) Used: Phone Cards Method(s) Applied: Hand Delivery, Thank-You Gifts Theme(s):
Summer, Surfer Miller Brewing Company wanted a method to thank their metro New York distributors for carrying Miller Lite products. In working with promotions company Smartalk Promotions, a customized phone card was developed. Two different designs for the phone card were created. The first showed an evening New York skyline depicting the two tallest buildings as being two bottles of Miller Lite. The second design was a surfer catching the wave that went along with the "Xtreme Summer" national advertising theme. Each phone card was affixed to a postcard. The postcards had on them the same designs as the front images on the phone cards. The back of the cards was a postcard imprinted with the Miller Lite logo in the corner. The five-minute phone cards were presented to New York tavern and bar owners as a thank-you gift. When the cards were used, the caller was first greeted with a message telling them to enjoy their free calling time from Miller Lite. The program took place throughout the month of July with 20,000 cards being given away.
Type of Promotion: Improve Client/Customer Relations Product(s) Used: Pens Method(s) Applied:
Promotional Distribution As a substitute for the traditional cigars, the hospital gives new parents and/or grandparents six pens to distribute to announce their new baby's arrival. The pens are imprinted with the hospital's name and the words, "It's a Girl/Boy!" Pens were chosen because they are inoffensive to non-smokers or those who cannot tolerate cigar smoke, unisex and provide long-term public relations for the hospital.
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